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Featured insights for
Gen Z Consumers
Understanding and Engaging Gen Z: Insights and Strategies from Leading Startups
Gen Z's unique characteristics and behaviors are reshaping how businesses approach marketing and product development. Understanding what drives Gen Z is crucial for brands aiming to capture their attention and loyalty.
This blog examines Gen Z consumer behavior trends and features three GFR portfolio companies to share insights on their marketing strategy targeting Gen Z audiences.
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- GFR Fund
- September 4, 2024
Following the success of a series of Office Hours held in the US and Europe, we're thrilled to announce our upcoming...
- GFR Fund
- August 26, 2024
We're thrilled to announce GFR Fund's investment in Mage, an innovative platform revolutionizing how users create and...
- GFR Fund
- August 22, 2024
At GFR Fund, our investment strategy revolves around emerging digitally-native communities. We're passionate about...
- GFR Fund
- August 22, 2024
The landscape of artificial intelligence (AI) and content creation is undergoing a radical transformation. AI is not...
- GFR Fund
- August 22, 2024
Securing investment for your startup often hinges on demonstrating that you've achieved product-market fit (PMF).
- GFR Fund
- August 21, 2024
The GFR team is passionate about fostering startup innovations. They're also much more than that. That's why we will be...
- GFR Fund
- August 14, 2024
The venture capital landscape in Q2 2024 reveals a complex and evolving environment. Drawing insights from the CB...
- GFR Fund
- August 14, 2024
Gen Z, the generation born between 1997 and 2012, represents a significant and influential consumer group. Their unique...
- GFR Fund
- July 23, 2024
What does the future of computing and AI look like? And what does it mean for the tech industry and our everyday life?...
- GFR Fund
- July 23, 2024
With a mission to foster more accessible creative workflows, GFR has joined forces with Magma, an innovative art...
- GFR Fund
- July 23, 2024
We're thrilled to announce GFR Fund's investment in Alinea, an innovative platform redefining financial empowerment for...
- GFR Fund
- July 23, 2024
The Game Developer Conference (GDC) 2024 has been a truly memorable week for us at GFR Fund as we continue to empower...
- GFR Fund
- May 16, 2024
Generative AI has been pushing the boundaries of what was once thought possible. The technology goes beyond traditional...
- GFR Fund
- May 16, 2024
GFR Fund Celebrates a $53.5M Fund III to Back Top Gaming, Entertainment, and Consumer Tech Companies
GFR is thrilled to share the successful close of our third fund, GFR Fund III, at $53.5M. It’s a significant milestone...