Final Boss Sour
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About the Company
Final Boss Sour is reinventing the candy world with a bold, all-natural twist. Made from real dried fruit and clean ingredients, it delivers an intense punch with increasing levels of sourness, daring fans to push their limits.
The brand’s retro arcade aesthetic adds a playful, competitive edge to every bite. Created by the team that incubated Liquid Death and Dollar Shave Club, Final Boss has quickly become the fastest-growing candy brand online.
About the Team
James Hicks, the creator of Final Boss Sour, is the Managing Director of Science Inc. James Hicks has run the Science Studio for the last 12 years, incubating Urban Remedy, FameBit (sold to Google), Liquid Death and Mindset Care. Additionally, James served as CEO for portfolio company Quarterly Co.
Known for his knack for innovation and brand-building, James channeled his expertise into creating Final Boss Sour. He was joined by Tommy Riggs and London Lazerson.
Tommy Riggs has been with the Science Studio for 3 years. Prior to that, he's worked in tech sales and invests in consumer technology companies. London Lazerson has been perfecting the art of "going viral" since 2015. Amassing 10 million followers and 4 billion views for his personal brand and other companies, he sharpened his skills as a creative director.