Company Highlight
Alinea
About the Company
Alinea Invest is an investing app that makes money management more accessible to Gen Z and women. The company is doing this by offering an AI-powered money manager through Alinea Strategies and self-directed investing through playlists.
Join the Community
Alinea invests a considerable amount of time and resource growing an online community as digital natives themselves. The team is especially active on TikTok, a platform where a lot of its GenZ audience live. Through strategic social media efforts, the team has not only built a user base but also created a space for open dialogue.
About the Team
Anam Lakhani and Eve Halimi, co-founders and co-CEOs of Alinea, met at Columbia University.
Despite having both interned at Wall Street, they had a similar struggle: they didn't know how to invest. They soon realized it was a common struggle shared among many women of their generation.
With the vision to support GenZ women on their wealth-building journey, the team founded Alinea.