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Mobile Gaming Market

From Gameplay to Marketing: Inside Last War — the Mobile Game Winning Over Japan and the US

Last War: Survival Game has made a remarkable impact in both the Japanese and U.S. mobile gaming markets, achieving a top-ten-grossing rank in each region. This feat stands out in the mobile gaming world, where cultural preferences can significantly shape game success. 

With impressive daily revenue and download numbers, Last War has become a unique example of a game that resonates across Japan and the US — two culturally distinct markets. In this blog, we'll take a closer look at how the game's cross-market appeal lies in a blend of accessible gameplay, complex strategy, and a savvy marketing approach that keeps players engaged and spending.

 
 
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Merazine: Revolutionizing Social Commerce for Gen-Z

We’re excited to announce our investment in Merazine, a platform transforming the way Gen-Z shops online. With its...

From Gameplay to Marketing: Inside Last War — the Mobile Game Winning Over Japan and the US

Last War: Survival Game has made a remarkable impact in both the Japanese and U.S. mobile gaming markets, achieving a...

Adam Lurie: Finding Greater Joy in Your Entrepreneurial Journey

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Announcing IGDC Office Hour: Exploring AI-Driven Innovation in Emerging Markets

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Japan’s Mobile Gaming Scene and What Developers Should Learn from It

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Announcing SF and LA Office Hours: Empowering AI- and Community-Driven Innovation

Following the success of a series of Office Hours held in the US and Europe, we're thrilled to announce our upcoming...

Mage: Pioneering Accessible and Fun Generative AI

We're thrilled to announce GFR Fund's investment in Mage, an innovative platform revolutionizing how users create and...