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Mobile Gaming Market

From Gameplay to Marketing: Inside Last War — the Mobile Game Winning Over Japan and the US

Last War: Survival Game has made a remarkable impact in both the Japanese and U.S. mobile gaming markets, achieving a top-ten-grossing rank in each region. This feat stands out in the mobile gaming world, where cultural preferences can significantly shape game success. 

With impressive daily revenue and download numbers, Last War has become a unique example of a game that resonates across Japan and the US — two culturally distinct markets. In this blog, we'll take a closer look at how the game's cross-market appeal lies in a blend of accessible gameplay, complex strategy, and a savvy marketing approach that keeps players engaged and spending.

 
 
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GDC 2024 Recap: Uplifting Startup Ecosystem through Collaborations

The Game Developer Conference (GDC) 2024 has been a truly memorable week for us at GFR Fund as we continue to empower...

Navigating the Generative AI Frontier – A Venture Capital Perspective

Generative AI has been pushing the boundaries of what was once thought possible. The technology goes beyond traditional...

GFR Fund Celebrates a $53.5M Fund III to Back Top Gaming, Entertainment, and Consumer Tech Companies

GFR is thrilled to share the successful close of our third fund, GFR Fund III, at $53.5M. It’s a significant milestone...