Founding Story
GEEIQ (‘geek’) was founded in 2018 after co-founders Charles Hambro, James Burden, and Andrew Burden recognized a shift in how people, especially Gen Z and Alpha, were spending their time online.
These audiences weren’t just socializing on platforms like Instagram. They were forming communities and building unique identities in virtual worlds like Roblox, Fortnite, and Minecraft. Today, Gen Z is spending more time on Roblox and Fortnite than YouTube and TikTok combined.
These emerging platforms and the communities within them provide fertile ground for brands to engage and cultivate new consumers. However, most brand teams lack the data, tools, and strategic intelligence to navigate these platforms effectively,
That gap led to the creation of GEEIQ, a data platform built specifically to help brands understand, measure, and optimize their presence in gaming and virtual worlds, as well as a team of experts that guides brands in this nascent market. Over half of the brands that have ever entered virtual worlds such as Roblox and Fortnite did so in 2024.
The GEEIQ data platform provides a full overview of the virtual world landscape for brands. It is built via a mix of public data and private partnerships, such as the one announced with ZEPETO in 2024.
