Brand collaborations work best when the connection feels immediate. That is part of what made Final Boss Sour’s Pac-Man collaboration stand out. The product concept, the visual identity, and the audience all lined up naturally. The results backed that up: since launching in January 2026, the collaboration has generated $525,000 in revenue to date and became the brand’s #2 best-selling SKU.

We spoke with James Hicks, Co-Founder of Final Boss Sour and Managing Director at Science, about how the collaboration came together, why Pac-Man was the right fit, and what other founders can learn from audience-aligned partnerships.