TikTok has quickly become one of the most powerful growth engines for startups. But scaling effectively on the platform requires more than chasing trends. It involves strategy, storytelling, and community building.

In this conversation, Yuhan Ma, Marketing Associate at GFR Fund, sat down with Eve Halimi, Co-Founder of Alinea Invest, and James Hicks, Managing Director at Science and Co-Founder of Final Boss Sour, to explore how their companies use TikTok to acquire users, engage Gen Z, and balance content creation with the realities of startup life.